![]() ![]() Re/code's focus is on the business of tech from M&A to enterprise, executive movement and corporate strategy. The Verge is a big, consumer-focused media brand covering all aspects of tech culture, from science to entertainment to transportation and more. In fact, per Comscore, there is only a 4 percent audience overlap between the two properties. If you've read this far, you've gathered that The Verge and Re/code have a very different focus. Wait - we already have one of the biggest tech sites. ![]() Re/code will eventually migrate to Chorus and will be another shining example of the power of our platform. Their clients will become ours and will benefit from Vox Creative's solutions. Vox Media will leverage Re/code's leadership in this space and explore ways to apply it to our other media brands.Ĥ) Re/code will benefit from joining Vox Media, integrating Vox Media's various capabilities including marketing, communications, audience development, sales, and production. With the addition of Re/code, we will extend our leadership of comprehensive tech coverage online, with Re/code's unparalleled expertise in tech business news, to complement the broad consumer appeal of The Verge.ģ) Conferences: Re/code is the undisputed leader in tech business conferences across substance, access, and quality. ![]() The Verge is already the preeminent digital tech/lifestyle media brand, with tremendous growth under Nilay's leadership, reaching a consumer audience of over 24.5 million unique visitors in April and generating 40 million video views each month. The addition of Kara, Walt, and the rest of the Re/code team is a natural progression of our focus.Ģ) We are strengthening our leadership in tech coverage with the addition of Re/code. Why are we doing this?ġ) Vox Media is built around empowering the most talented digital voices - from our beginnings as a network of sports bloggers in SB Nation through our launch of The Verge and Polygon, acquisition of Curbed LLC, and launch of Vox.com, we've been all about building media brands through the combination of media hackers, platform and culture. They have a team of about 45 people who will shortly be Vox Media employees. Re/code is led by Kara Swisher and Walt Mossberg, who started the successful AllThingsD business and have had long and impressive careers as journalists. In addition to its digital presence, Re/code also runs the most successful and prestigious conference business in tech, featuring its flagship Code Conference, which began tonight. Unlike The Verge, which is going after a broad and large consumer audience by being the most widely respected technology lifestyle media brand, Re/code's strength is with technology and business elites and leaders. It launched about 16 months ago and has grown steadily. Re/code is probably the most respected and influential tech news media brand among business and C-suite audiences. (For more on the Re/code deal, read this piece by Nilay Patel, editor of Vox's sister site The Verge, and marvel at his exceptionally tight GIF game or watch Mossberg, Swisher and Bankoff announce the acquisition at the Code Conference in California.) What is Re/code? His note was helpfully formatted as a Vox explainer, and with his permission, it appears, with light edits for clarity, here. ![]() Jim Bankoff, the CEO of Vox Media, sent a companywide note laying out the deal - how it will work, why it's happening, and what it means for both sides. On Tuesday night, Vox Media - the parent company of Vox.com - announced it was purchasing Re/code, the technology site/conference juggernaut started by Walt Mossberg and Kara Swisher. ![]()
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