![]() ![]() Marks said of the deal with White, “We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that.” This deal is the first of two expected NASCAR/combat sports crossover announcements today, as Floyd Mayweather’s new NASCAR team is expected to make its Daytona 500 entry official. It quickly brought on rapper Pitbull as a co-Owner, and the team also recently announced that it would sponsor PGA Tour golfer James Hahn, who is now wearing a Trackhouse logo on his apparel the rest of the year. The UFC president came across Howler Head through Tyson Fury’s manager. Marks - a former NASCAR driver himself - founded Trackhouse in ’20, and the team started racing in ’21. It is the famous Whisky Entrepreneur Steve Lipp, who created the brand and later partnered with Dana. 1 Chevrolet driven by Ross Chastain for the Busch Light Clash. Terms are not being disclosed, but the sides said that White and Trackhouse Entertainment Group Founder Justin Marks are teaming up to “create growth for both entities and align on common initiatives in sports, entertainment and sponsorships.” The deal starts with banana-infused Howler Head, the official flavored whiskey of the UFC, serving as primary on Trackhouse’s No. Lipp, who knew Tyson Fury’s manager, revealed this on a podcast. ![]() UFC President Dana White is unveiling a unique new marketing partnership with NASCAR team Trackhouse Racing, which will carry the Howler Head whiskey brand that White co-owns of as a primary sponsor this weekend at the L.A. It is the famous Whisky Entrepreneur Steve Lipp, who created the brand and later partnered with Dana. 1 Chevrolet driven by Ross Chastain for the Busch Light Clash TRACKHOUSE RACING Banana-infused Howler Head is serving as primary sponsor on the No. ![]()
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